Successful sales begins with fundamentals. Sales Craft: Proven Tips, Practices and Ideas to Advance Your Sales Success is a resource for those new to the profession, looking to add sales capabilities to their skill set, and experienced sales executives dedicated to learning and incremental improvement.
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Sales Craft was written with the philosophy that things should be as simple as is practical. And this book is practical.
Each chapter is a single, actionable sales lesson that can be read in a few minutes and applied immediately. The book stresses the importance of fundamentals and making those fundamentals a consistent part of your sales process.
The difference between average and exceptional often distills down to consistently executing on the basics. Sales is no different, and there is no reason to make it more complicated that it needs to be.
Sales Craft emphasizes important truths about selling and a simple approach to better execution.